Pawfect Pair

I was tasked with building and developing a social media campaign for a not-for-profit cause alongside three classmates. Through research, content creation and strategic marketing, we aimed to spread awareness and boost impact. We divided the work into specialized roles: head of branding, head of management, head of content, and myself as head of analytics. In this role, I conducted research to gauge audience response to our posts and messages, while simultaneously crafting search engine optimization (SEO) strategies to maximize our campaign’s reach. You can check out our instagram @pawfectpairmiami :)