Hailey Reiter
Education
University of Miami – Coral Gables, FL
Bachelor of Science in Communication Advertising Management; May 2024
Minors in Marketing, Psychology, Sport Administration
Relevant Coursework: Research Methods for Advertising, Strategy Development, Consumer Behavior and Marketing Strategy, Statistics, Media Planning, Digital Media Metrics, Writing for Account Management
Relevant Experience
Category 5 – Coral Gables, FL
Sports Liaison January 2021 – May 2024
Communicated with vendors to arrange logistics of 150+ promotional gifts, negotiating final prices to decrease budget spending and increase inventory.
Advertised events by creating graphics through Canva to share on social media platforms, such as Instagram, Snapchat, X/Twitter, successfully reaching an audience of 500+.
Executed game day operations by setting up tables, tents, and booths and making sure the check-in process was efficient through strong communication and leadership.
Heyday Marketing – Coral Gables, FL
Account Executive Intern August 2023 – December 2023
Collaborated with account executive and creative teams to develop and report on key performance indicators (KPIs) for monthly market strategy.
Researched and analyzed consumer trends and behaviors; providing recommendations to optimize content.
Conducted in-depth analysis of SEO performance metrics, identifying trends and opportunities to improve various advertising campaigns.
Serene Agency – Remote
Publicity Intern May 2022 – July 2022
Researched media outlets, events, and potential partners for clients and sent corresponding ad pitches.
Developed and sent press releases, pitches, and e-blasts to large media outlets to enhance client’s brand.
Participated in weekly brainstorming meetings to discuss areas of exposure for clients.
Collegiate Involvement
President’s 100 – Coral Gables, FL
Student Ambassador August 2021 – May 2024
Conducted campus tours of 1-20+ prospective students and families, highlighting key campus facilities, academic programs, and extracurricular opportunities.
Acted as a positive ambassador conveying enthusiasm, promoting an engaging and inspiring campus culture.
University of Miami Football – Coral Gables, FL
Student Equipment Manager February 2022 – December 2022
Organized all equipment needed for practice, including clothes, gear, and drills for easy access for coaches.
Skills & Activities
Activities: USport, Pi Beta Phi, Student Government
Technical Skills: Microsoft Office Suite (Word, Excel, PowerPoint), Photoshop, Illustrator, InDesign